How to be and remain visible on the Internet
A 3 point methodology : Audit, Action, Ajuster
When you ask yourself a question of how something works or where to buy an object, more often than not, you will turn to Google.
Ever since the arrival of the Internet and the domination of Google, the population who has access, turns to Google and Facebook to find their answers. These people coud be your next clients, so how can you make sure that they find you? Here's how.
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Audit
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Action & Analyse
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Ajuster
3 steps
Your footprint
The start is and audit of your digital footprint. We will analyse your current publications if there are any, your personas, your client journeys and sales funnels in order to check that there are no leaks. We will also check your website. and your internal effort available. This will give us the keys to open up your digital transformation opportunities.
Put into action
Once the audit is complete, we will plan out the actions. This could take the form of a content calendar, posts on Linkedin or other social media platforms or aligning your SMART objectives with your business objectives. The data will then be analysed and monitoried to make sure we're meeting the targets and optimising your investment.
Check and Adjust
Monitoring your performance is key. This can be done with various tools like Google Analytics or your CRM, but these will enable you to check if things are going to plan and make changes if necessary. Any digital marketing plan won't work immediately. You may need to tweak things to get the best results and ensure the best perfomance.